Marketing information for opticians

Marketing Support

As a Rodenstock partner optician, we support you with a wide range of marketing tools, powerful online campaigns and patient-focused practice events. Stand out on the high-street and online with biometric intelligent lenses.

Your advantages as a Rodenstock partner

Man taking a picture of a woman with his smartphone
  • Marketing Support

    Rodenstock partners have exclusive access to marketing material, including the latest POS, localised social media advertising campaigns and long-term branding options for your practice.

  • Training

    We are delighted to offer Rodenstock partners a range of training support, from DNEye® training sessions, online product webinars and a range of CPD modules. Visit our B.I.G. Vision® Showroom for an Education Day and a tour of our state-of-the-art Glazing Lab. 

  • Tools and Services

    Rodenstock offers an intelligent ecosystem of applications to streamline workflow, aid lens consulting and support patient interaction. 

Differentiate your practice with Rodenstock's Partnership Programme

With our marketing support, you have a suitable promotion ready for every moment, from seasonal promotions to product introductions and patient events. You choose when to use the campaign, we take care of the professional appearance.

Become Rodenstock Partner optician

Marketing events for Partner Opticians

B.I.G. VISION® Event Days

Stand out on the high-street and boost footfall with our highly-popular Iris Photo Experience and Airstream DNEye® Days. Rodenstock coordinates and hosts the event at your practice and provides a marketing package to support local advertising.

  • Iris Photo Experience: Every eye is unique –invite patients to view their iris in stunning detail and leave with a printed photo of their indivudal iris. An engaging way to boost footfall, bring “every eye is different” to life, and start conversations about the benefits of personalised lenses.
  • Airstream DNEye® Event Day: Stand out on the high-street with the B.I.G. VISION® Airstream. Situated outside your practice, the Rodenstock team delivers DNEye® scans within the Airstream, supporting B.I.G. EXACT® Sensitive sales and driving practice awareness. 
Book your Event Day

Voices from our Airstream Event

  • We achieved 300% more than we would have done on a Saturday. We generated at least 6 new patients with booked appointments. Customers were very positive, and was impressed with the DNEye scanner and technology.

    Practice One

  • We more than doubled our previous record day in terms of Volume, Total Sales, Frame Sales, Lens Sales and new patient intake. We registered over £7,500 on the day, with more scheduled appointments for the following weeks.

    Practice Two

Learning Hub

Upcoming Webinars & Training Videos

Enhance your knowledge of the Rodenstock portfolio with our online training modules, quizzes and live webinars. Missed a webinar? View recordings from past events and register for upcoming webinars.

Schedule